Brief Company History
David H. Sandler, founder of the Sandler Sales Institute, began sales training and development of the Sandler Selling System® methodology in the late 1960s and early 1970s. He created a proven sales training program for small- and mid-sized companies and Fortune 500 corporations.
Sandler Training, as we are known today, has grown from its original foundation to be the leader in sales training and management training. We have more than 35 years experience, and more than 220 training centers in major cities throughout the country and around the world, and provide instruction in a dozen languages. We’re the only training organization that offers consistent, ongoing reinforcement training throughout the world.
We champion honest, no-nonsense consultative sales and management techniques that get results while preserving the individual team member’s self-respect. Our philosophy embodies a comprehensive approach to selling, the mastery of revolutionary technique and an entirely new attitude toward the sales and management processes.
Sandler not only provides the initial and advanced selling strategies and tactics needed to excel, but our training enables people to develop the attitudes and implement the behavior necessary to reach the highest levels of success.
Executive Team
Sandler Training is headed by David Mattson (CEO), Bruce Seidman (President), Margaret Stevens Jacks (Executive Vice President-Legal and Administration), Steve Howell (Vice President-Operations), Ron Taylor (Vice President-Franchise Development), Tony Gostomski (Vice President-Finance), Keith Dalton (Executive Vice President-Global Accounts), Rachel Miller (Director–Marketing), Shannon Haaf (General Counsel) and Jesse Jordan (Director–Information Technology).
"Sandler Training has given PCCA a philosophy and methodology to shape our entire sales environment. Our sales culture is now influenced at every level by Sandler instruction. Before we ran into Troy Elmore, PCCA lacked a framework upon which we could organize and build our sales team's abilities. The Sandler System is the core of our common language and the construct for the development of our sales team. We now have a means of achieving replicable success with our sales plans and have developed a feeling of untiy amongst a diverse group of sales people.
We credit Troy Elmore for being able to connect with our team and so expertly teach by his own example. He and Brad make super partners and they have always been there for PCCA. It's impossible to imagine what we would look like without Sandler; fortunately we chose the path we did and give thanks to Sandler for the huge part they've played in preparing our company for the great success we've achieved."
Jim Smith VP Sales and Marketing, PCCA